L'Oreal hair dye gives your hair a 100% natural color that lasts up to 28 hair washes. It is characterized by not containing ammonia and therefore does not cause damage to the hair. It is also available in many different colors to suit all tastes. It gives your hair a clear and shiny color. It does not contain ammonia. It contains moisturizing and nourishing materials for the hair, such as natural honey and coconut oil. It is suitable for chemically treated hair or hair straightened with protein. It does not cause hair loss.